The Core Collaborative: Website Overhaul
Website Design, Project Management, and Team Training
Objective: Lead the design and development of a brand new website for a brand new brand.
With the new brand in place, it was time to tackle The Core Collaborative’s (TCC) website. I was heavily involved in the site design, working side by side with Tekwani to generate wireframes and design concepts, as well as creating graphic assets. I also managed the project internally: interviewing stakeholders about their wants/needs, scheduling and participating in meetings between Tekwani and our CEO, coordinating content gathering and generation, scheduling and art directing photo shoots in California and Colorado, assisting with copywriting, managing shifting priorities as other TCC projects affected the project timeline, overseeing beta testing, and celebrating when the site went live.
ROLE: In-house Creative Director, Designer, and Project Manager
PARTNERS: Charles Carpenter, Hannah Lynch, and Lucas Rohm of Tekwani Design Company